As organizations navigate increasing complexity, the call for authentic, purpose-driven leadership has never been stronger. This session explores how leaders can bridge the gap between values and strategy — fostering trust, engagement, and meaningful impact in their teams and organizations. Led by Dr. Rashimah Rajah, Assistant Professor of Organizational Behavior and Technology at the University of Twente, the discussion will draw on research and lived experiences to examine how authenticity enhances strategic decision-making and organizational performance. Participants will reflect on their own leadership identity and learn actionable approaches to lead with integrity, align strategy with purpose, and create sustainable impact.